+30%
+30%
AOV Growth Wrapped in Soft Simplicity
AOV Growth Wrapped in Soft Simplicity
Inside the Ethical Bedding Revenue Lift
Inside the Ethical Bedding Revenue Lift
Inside the Ethical Bedding Revenue Lift
Look at how Ethical Bedding increases value from the traffic they already have.
Look at how Ethical Bedding increases value from the traffic they already have.
About Brands
Ethical Bedding is a purpose-driven sleep brand redefining luxury with planet-positive materials and uncompromising sustainability. From eucalyptus-based bedding to non-toxic candles, every product is engineered to elevate rest while challenging industry norms through innovation, fairness, and environmental stewardship.
Ethical Bedding is a purpose-driven sleep brand redefining luxury with planet-positive materials and uncompromising sustainability. From eucalyptus-based bedding to non-toxic candles, every product is engineered to elevate rest while challenging industry norms through innovation, fairness, and environmental stewardship.
ethicalbedding.com
Problems
Many shoppers at Ethical Bedding were only buying one item per visit. In fact, over 60% of orders had just a single product, even though the store offered plenty of natural pairings like pillowcases, protectors, and eye masks. The brand needed a simple way to help customers discover more of the range and gently increase their cart size without disrupting the clean shopping experience.
Many shoppers at Ethical Bedding were only buying one item per visit. In fact, over 60% of orders had just a single product, even though the store offered plenty of natural pairings like pillowcases, protectors, and eye masks. The brand needed a simple way to help customers discover more of the range and gently increase their cart size without disrupting the clean shopping experience.
Our Approach
How We Rebuilt Ethical Bedding’s Path to Higher-Value Carts
How We Rebuilt Ethical Bedding’s Path to Higher-Value Carts
How We Rebuilt Ethical Bedding’s Path to Higher-Value Carts
We started by strengthening the path to higher cart value. Our team reviewed Ethical Bedding’s store data to understand how customers were shopping and where they were missing chances to add more. Once we had a clear view of the gaps, we introduced a set of tailored incentives designed to guide shoppers toward a second item and beyond. Each touchpoint was built to feel natural and brand-aligned—no pressure, just simple prompts that made it easier to explore, bundle, and buy more.
We started by strengthening the path to higher cart value. Our team reviewed Ethical Bedding’s store data to understand how customers were shopping and where they were missing chances to add more. Once we had a clear view of the gaps, we introduced a set of tailored incentives designed to guide shoppers toward a second item and beyond. Each touchpoint was built to feel natural and brand-aligned—no pressure, just simple prompts that made it easier to explore, bundle, and buy more.
We started by strengthening the path to higher cart value. Our team reviewed Ethical Bedding’s store data to understand how customers were shopping and where they were missing chances to add more. Once we had a clear view of the gaps, we introduced a set of tailored incentives designed to guide shoppers toward a second item and beyond. Each touchpoint was built to feel natural and brand-aligned—no pressure, just simple prompts that made it easier to explore, bundle, and buy more.
Buy X, Get Y
Buy X, Get Y
Buy X, Get Y
Buy X, Get Y
Free gift
Adds a soft, low-friction incentive that nudges shoppers to top up their cart without feeling pushed.
Free gift
Adds a soft, low-friction incentive that nudges shoppers to top up their cart without feeling pushed.
Free gift
Adds a soft, low-friction incentive that nudges shoppers to top up their cart without feeling pushed.
Free gift
Adds a soft, low-friction incentive that nudges shoppers to top up their cart without feeling pushed.
Bundle builder
Let shoppers create their own bedding sets, increasing cart size through flexible, mix-and-match comfort upgrades.
Bundle builder
Let shoppers create their own bedding sets, increasing cart size through flexible, mix-and-match comfort upgrades.
Bundle builder
Let shoppers create their own bedding sets, increasing cart size through flexible, mix-and-match comfort upgrades.
Bundle builder
Let shoppers create their own bedding sets, increasing cart size through flexible, mix-and-match comfort upgrades.
Result
After a brief initial setup phase, Ethical Bedding began seeing remarkable performance improvements with the Upnova app. Over the following months, the brand’s average order value has grown by 30%, reflecting a broader lift in overall cart performance and customer purchase behaviour. The share of customers buying just one item decreased from 60% to 48%, while orders containing five units increased by 11%, signaling a clear move toward larger, more intentional purchases. Today, the brand benefits from a seamless upsell experience that complements its commitment to sustainability and mindful living—demonstrating that ethical values and scalable growth can flourish together.
After a brief initial setup phase, Ethical Bedding began seeing remarkable performance improvements with the Upnova app. Over the following months, the brand’s average order value has grown by 30%, reflecting a broader lift in overall cart performance and customer purchase behaviour. The share of customers buying just one item decreased from 60% to 48%, while orders containing five units increased by 11%, signaling a clear move toward larger, more intentional purchases. Today, the brand benefits from a seamless upsell experience that complements its commitment to sustainability and mindful living—demonstrating that ethical values and scalable growth can flourish together.
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.