+22%
+22%
increase in average order value
increase in average order value
Upsells so sharp they shaved AOV up 22%
Upsells so sharp they shaved AOV up 22%
Upsells so sharp they shaved AOV up 22%
About Brands
Barrister and Mann is a premium grooming brand that seamlessly blends traditional craftsmanship with modern sensibilities. Renowned for their exceptional shaving soaps, aftershaves, and fragrances, they offer a luxurious experience that elevates daily rituals into moments of indulgence.
Barrister and Mann is a premium grooming brand that seamlessly blends traditional craftsmanship with modern sensibilities. Renowned for their exceptional shaving soaps, aftershaves, and fragrances, they offer a luxurious experience that elevates daily rituals into moments of indulgence.
Problems
Barrister and Mann came to us with a clear yet familiar challenge — nearly 70% of their customers were checking out with only one to three items per order. While customers loved their products, most stopped after their initial picks. The brand wanted a simple, seamless way to encourage shoppers to discover more of their range and naturally increase their average order value.
Barrister and Mann came to us with a clear yet familiar challenge — nearly 70% of their customers were checking out with only one to three items per order. While customers loved their products, most stopped after their initial picks. The brand wanted a simple, seamless way to encourage shoppers to discover more of their range and naturally increase their average order value.
Our Approach
Strengthening the Path to Higher-Value Carts
Strengthening the Path to Higher-Value Carts
Strengthening the Path to Higher-Value Carts
We started by strengthening the customer journey. Our team analysed Barrister and Mann’s purchase behaviour data to identify where customers were most likely to add extra products and where they dropped off before checkout. With those insights, we built two complementary strategies: a Bundle Builder offer to encourage mix-and-match shopping for shaving products, and a Free Gift offer to reward higher-value purchases.
We started by strengthening the customer journey. Our team analysed Barrister and Mann’s purchase behaviour data to identify where customers were most likely to add extra products and where they dropped off before checkout. With those insights, we built two complementary strategies: a Bundle Builder offer to encourage mix-and-match shopping for shaving products, and a Free Gift offer to reward higher-value purchases.
We started by strengthening the customer journey. Our team analysed Barrister and Mann’s purchase behaviour data to identify where customers were most likely to add extra products and where they dropped off before checkout. With those insights, we built two complementary strategies: a Bundle Builder offer to encourage mix-and-match shopping for shaving products, and a Free Gift offer to reward higher-value purchases.
Bundle Builder
Bundle Builder
Bundle Builder
Bundle Builder
Free Gift
Free Gift
Free Gift
Free Gift
Result
-
-
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.