+43%
+43%
increase in conversion
increase in conversion
Making shopping more easier and conversions 43% stronger.
Making shopping more easier and conversions 43% stronger.
Making shopping more easier and conversions 43% stronger.
43% increase in conversion
43% increase in conversion
About Brands
Basics By B is an award-winning vegan and cruelty-free beauty brand founded by Australian makeup artist Bonnie G. Rooted in a loyal online community and designed for everyday ease, the brand offers inclusive, user-friendly formulas that make beauty effortless and accessible.
Basics By B is an award-winning vegan and cruelty-free beauty brand founded by Australian makeup artist Bonnie G. Rooted in a loyal online community and designed for everyday ease, the brand offers inclusive, user-friendly formulas that make beauty effortless and accessible.
Problems
Basics By B wanted to make the shopping experience as seamless and intuitive as their products. While customers loved the brand and engaged deeply with the range, the checkout flow left room for improvement. The goal was simple — remove friction, make discovery easier, and ensure that every customer could find and purchase what they loved without hesitation.
Basics By B wanted to make the shopping experience as seamless and intuitive as their products. While customers loved the brand and engaged deeply with the range, the checkout flow left room for improvement. The goal was simple — remove friction, make discovery easier, and ensure that every customer could find and purchase what they loved without hesitation.
Our Approach
Upsells That Feel Helpful, Not Pushy
Upsells That Feel Helpful, Not Pushy
Upsells That Feel Helpful, Not Pushy
We refined the customer journey with smart, thoughtful upsell offers that supported rather than distracted. By using Upnova’s tools, we made it easier for shoppers to explore complementary products and complete their routines with just a few clicks. Every element was designed to feel natural within Basics By B’s clean, friendly aesthetic — enhancing convenience while staying true to the brand’s inclusive, down-to-earth tone.
We refined the customer journey with smart, thoughtful upsell offers that supported rather than distracted. By using Upnova’s tools, we made it easier for shoppers to explore complementary products and complete their routines with just a few clicks. Every element was designed to feel natural within Basics By B’s clean, friendly aesthetic — enhancing convenience while staying true to the brand’s inclusive, down-to-earth tone.
We refined the customer journey with smart, thoughtful upsell offers that supported rather than distracted. By using Upnova’s tools, we made it easier for shoppers to explore complementary products and complete their routines with just a few clicks. Every element was designed to feel natural within Basics By B’s clean, friendly aesthetic — enhancing convenience while staying true to the brand’s inclusive, down-to-earth tone.
Bundle Builder
Bundle Builder
Bundle Builder
Bundle Builder
Result
The goal was to make shopping easier, but the results went even further. Conversion rates jumped by 43% as customers found it simpler to complete their purchases, and the average order value saw a steady lift. What started as a small optimization turned into a powerful boost for both customer experience and business performance.
The goal was to make shopping easier, but the results went even further. Conversion rates jumped by 43% as customers found it simpler to complete their purchases, and the average order value saw a steady lift. What started as a small optimization turned into a powerful boost for both customer experience and business performance.
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.