+13%
+13%
increase in average order value
increase in average order value
Sustainable glow leads the way with a 13% lift in average order value.
Sustainable glow leads the way with a 13% lift in average order value.
Sustainable glow leads the way with a 13% lift in average order value.
About Brands
Bluecorn Candles is a heritage-driven home fragrance brand rooted in pure beeswax craftsmanship and sustainable design. With hand-poured candles made from ethically sourced waxes and natural materials, the brand brings together timeless artistry and modern eco-luxury to create light that feels as good as it looks.
Bluecorn Candles is a heritage-driven home fragrance brand rooted in pure beeswax craftsmanship and sustainable design. With hand-poured candles made from ethically sourced waxes and natural materials, the brand brings together timeless artistry and modern eco-luxury to create light that feels as good as it looks.
Problems
Bluecorn Candles had built a loyal community of customers who often purchased multiple items, yet most orders remained relatively small. To capture greater value, the brand wanted to encourage shoppers to stock up on their favorite candles and refills in a way that felt organic and true to its identity. The focus was on creating an upsell experience that complemented Bluecorn’s calm, handcrafted aesthetic while inspiring customers to build larger, more thoughtful orders.
Bluecorn Candles had built a loyal community of customers who often purchased multiple items, yet most orders remained relatively small. To capture greater value, the brand wanted to encourage shoppers to stock up on their favorite candles and refills in a way that felt organic and true to its identity. The focus was on creating an upsell experience that complemented Bluecorn’s calm, handcrafted aesthetic while inspiring customers to build larger, more thoughtful orders.
Our Approach
Encouraging Customers to Stock Up—Naturally
Encouraging Customers to Stock Up—Naturally
Encouraging Customers to Stock Up—Naturally
After analyzing Bluecorn’s purchasing patterns, we identified key opportunities to encourage customers to buy more of what they already loved. We introduced a custom bundle builder that made it easy to mix and match best-selling candles and refills, complemented by targeted offers that rewarded larger or category-specific purchases. Alongside a free gift incentive, these experiences were designed to feel seamless and authentic, enhancing the brand’s warm, handcrafted identity while naturally motivating customers to stock up.
After analyzing Bluecorn’s purchasing patterns, we identified key opportunities to encourage customers to buy more of what they already loved. We introduced a custom bundle builder that made it easy to mix and match best-selling candles and refills, complemented by targeted offers that rewarded larger or category-specific purchases. Alongside a free gift incentive, these experiences were designed to feel seamless and authentic, enhancing the brand’s warm, handcrafted identity while naturally motivating customers to stock up.
After analyzing Bluecorn’s purchasing patterns, we identified key opportunities to encourage customers to buy more of what they already loved. We introduced a custom bundle builder that made it easy to mix and match best-selling candles and refills, complemented by targeted offers that rewarded larger or category-specific purchases. Alongside a free gift incentive, these experiences were designed to feel seamless and authentic, enhancing the brand’s warm, handcrafted identity while naturally motivating customers to stock up.
Buy X, Get Y
Buy X, Get Y
Buy X, Get Y
Buy X, Get Y
Free gift
Free gift
Free gift
Free gift
Result
Bluecorn Candles saw a steady and meaningful uplift soon after launch. Within the first month, the average order value rose by 8%, and over the following months, that growth climbed to 13% as customers continued to embrace the new offers. The combination of thoughtful incentives and a seamless shopping experience proved to resonate deeply with Bluecorn’s audience, driving higher-value purchases while preserving the brand’s calm, artisanal feel.
Bluecorn Candles saw a steady and meaningful uplift soon after launch. Within the first month, the average order value rose by 8%, and over the following months, that growth climbed to 13% as customers continued to embrace the new offers. The combination of thoughtful incentives and a seamless shopping experience proved to resonate deeply with Bluecorn’s audience, driving higher-value purchases while preserving the brand’s calm, artisanal feel.
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
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How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.