+13%
+13%
increase in average order value
increase in average order value
13% growth wrapped in gold and timeless simplicity
About Brands
Camile & Stone is an Australian jewellery label founded in 2020 with a mission to offer accessible everyday fine pieces crafted from premium materials like 18k gold vermeil, sterling silver and ethically-sourced gemstones. The brand empowers women with personalised and enduring jewellery that combines luxury craftsmanship with conscious values.
Camile & Stone is an Australian jewellery label founded in 2020 with a mission to offer accessible everyday fine pieces crafted from premium materials like 18k gold vermeil, sterling silver and ethically-sourced gemstones. The brand empowers women with personalised and enduring jewellery that combines luxury craftsmanship with conscious values.
Problems
Most Camile & Stone customers were purchasing just a single item per order, leaving room to grow the value of each transaction. The cart experience, while functional, felt a little crowded and made it difficult for shoppers to discover complementary pieces. The brand needed a simpler, more elegant checkout flow that encouraged thoughtful add-ons while staying true to its modern, minimalist aesthetic.
Most Camile & Stone customers were purchasing just a single item per order, leaving room to grow the value of each transaction. The cart experience, while functional, felt a little crowded and made it difficult for shoppers to discover complementary pieces. The brand needed a simpler, more elegant checkout flow that encouraged thoughtful add-ons while staying true to its modern, minimalist aesthetic.
Our Approach
Refined Incentives, Thoughtfully Applied
We began by analysing Camile & Stone’s store data to understand customer behaviour and uncover where upsell opportunities were being missed. From there, we designed a strategy centered on simplicity and impact—introducing a refined free gift offer to encourage customers to add more to their carts. To build on that momentum, we paired the offer with a subtle cross-sell featuring options like a mystery gift, giving shoppers an elegant nudge to explore beyond a single purchase. Every element was crafted to feel seamless, rewarding, and perfectly aligned with the brand’s understated luxury.
We began by analysing Camile & Stone’s store data to understand customer behaviour and uncover where upsell opportunities were being missed. From there, we designed a strategy centered on simplicity and impact—introducing a refined free gift offer to encourage customers to add more to their carts. To build on that momentum, we paired the offer with a subtle cross-sell featuring options like a mystery gift, giving shoppers an elegant nudge to explore beyond a single purchase. Every element was crafted to feel seamless, rewarding, and perfectly aligned with the brand’s understated luxury.
We began by analysing Camile & Stone’s store data to understand customer behaviour and uncover where upsell opportunities were being missed. From there, we designed a strategy centered on simplicity and impact—introducing a refined free gift offer to encourage customers to add more to their carts. To build on that momentum, we paired the offer with a subtle cross-sell featuring options like a mystery gift, giving shoppers an elegant nudge to explore beyond a single purchase. Every element was crafted to feel seamless, rewarding, and perfectly aligned with the brand’s understated luxury.
Free Gift
Free Gift
Free Gift
Free Gift
Result
Camile & Stone saw immediate results following the launch of the new offers. In the first month, the brand’s average order value rose by 10%, climbing to a 13% increase over the following months as customers continued to engage with the refined cart experience. The free gift and mystery cross-sell offers worked harmoniously to inspire multi-item purchases, creating a more rewarding shopping journey that perfectly matched Camile & Stone’s elegant, modern aesthetic.
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)