+12%
+12%
increase in Average Order Value
increase in Average Order Value
Doodlebug’s
Doodlebug’s
Doodlebug’s
About Brands
Doodlebug’s Children’s Boutique is a thoughtfully curated children’s and family lifestyle brand founded by a mum navigating sensory-rich environments, offering premium clothing, pajamas, swimwear and toys designed to soothe sensory triggers while sparking imagination and fun.
Doodlebug’s Children’s Boutique is a thoughtfully curated children’s and family lifestyle brand founded by a mum navigating sensory-rich environments, offering premium clothing, pajamas, swimwear and toys designed to soothe sensory triggers while sparking imagination and fun.
Problems
Doodlebugs Boutique was facing a decline in average order value. Previous attempts with basic upsell apps failed to align with their brand and product mix. The team wanted to raise AOV by encouraging customers to purchase more items per order, moving from 2–3 items to 3–5, and Upnova proposed solutions such as a free gift offer, a bundle builder, and smart product recommendations to achieve this goal.
Doodlebugs Boutique was facing a decline in average order value. Previous attempts with basic upsell apps failed to align with their brand and product mix. The team wanted to raise AOV by encouraging customers to purchase more items per order, moving from 2–3 items to 3–5, and Upnova proposed solutions such as a free gift offer, a bundle builder, and smart product recommendations to achieve this goal.
Our Approach
Scaling AOV Through Layered Bundling
Scaling AOV Through Layered Bundling
Scaling AOV Through Layered Bundling
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items, and save more as they purchase more. Alongside this, multiple Free Gift offers at different thresholds were launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable growth in revenue and AOV.
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items, and save more as they purchase more. Alongside this, multiple Free Gift offers at different thresholds were launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable growth in revenue and AOV.
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items, and save more as they purchase more. Alongside this, multiple Free Gift offers at different thresholds were launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable growth in revenue and AOV.
Bundle Builder
Bundle Builder
Bundle Builder
Bundle Builder
Free Gift with Purchase
Free Gift with Purchase
Free Gift with Purchase
Free Gift with Purchase
Result
12% increase in Average Order Value
12% increase in Average Order Value
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.