+14%
+14%
increase in Average Order Value
increase in Average Order Value
14% increase in Average Order Value
About Brands
Hairpip is an Australian-made haircare brand that distills your routine into a single powerful, plant-based “pip” bar — one formula replacing both shampoo and conditioner for every hair type. With a focus on sustainability, the brand uses water-free, minimal-ingredient formulas, recyclable/compostable packaging and zero-waste design to challenge conventional haircare routines.
Hairpip is an Australian-made haircare brand that distills your routine into a single powerful, plant-based “pip” bar — one formula replacing both shampoo and conditioner for every hair type. With a focus on sustainability, the brand uses water-free, minimal-ingredient formulas, recyclable/compostable packaging and zero-waste design to challenge conventional haircare routines.
Problems
Hairpip’s old bundling and upsell setup was confusing and not optimized, often causing duplicate free gifts and a cluttered shopping experience. They wants to simplify customer decision-making and improve overall usability to avoid overwhelming buyers. With an average order value of only $62 and dependence on a Shopify expert for updates, they aim to both raise her AOV and gain more control over store management.
Hairpip’s old bundling and upsell setup was confusing and not optimized, often causing duplicate free gifts and a cluttered shopping experience. They wants to simplify customer decision-making and improve overall usability to avoid overwhelming buyers. With an average order value of only $62 and dependence on a Shopify expert for updates, they aim to both raise her AOV and gain more control over store management.
Our Approach
Driving Profitable Growth Through Smart Bundling
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items, and save more as they purchase more. Alongside this, a Free Gift offer for orders over $50 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items, and save more as they purchase more. Alongside this, a Free Gift offer for orders over $50 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items, and save more as they purchase more. Alongside this, a Free Gift offer for orders over $50 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
Bundle Builder
Bundle Builder
Bundle Builder
Free Gift with Purchase
Free Gift with Purchase
Free Gift with Purchase
Result
14% increase in Average Order Value
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.