+29%
+29%
increase in average order value
increase in average order value
Happy Hair Brush
Happy Hair Brush
Happy Hair Brush
29% increase in average order value
29% increase in average order value
About Brands
Happy Hair Brush is an Australian-owned hair care brand that turns knotty, tangly and tear-filled brushing routines into smooth, stress-free experiences through its purpose-built detangling brushes. Drawing on innovative design (combining five brush types into one) and a mission rooted in caregiving, the brand serves all ages, all hair types, and transforms brushing from a chore into a joy.
Happy Hair Brush is an Australian-owned hair care brand that turns knotty, tangly and tear-filled brushing routines into smooth, stress-free experiences through its purpose-built detangling brushes. Drawing on innovative design (combining five brush types into one) and a mission rooted in caregiving, the brand serves all ages, all hair types, and transforms brushing from a chore into a joy.
Problems
After working with several agencies and consultants, Happy Hair Brush had grown its range beyond the original single brush but wasn’t fully capitalizing on its expanded lineup. The brand faced a key challenge: turning loyal single-product buyers into multi-product customers by improving upsell strategy and educating skeptical mothers and women on the value of complementary products.
After working with several agencies and consultants, Happy Hair Brush had grown its range beyond the original single brush but wasn’t fully capitalizing on its expanded lineup. The brand faced a key challenge: turning loyal single-product buyers into multi-product customers by improving upsell strategy and educating skeptical mothers and women on the value of complementary products.
Our Approach
Turning Exploration Into Higher-Value Sets
Turning Exploration Into Higher-Value Sets
Turning Exploration Into Higher-Value Sets
To drive multi-product purchases and increase AOV, Happy Hair Brush introduced strategic offers designed to reward exploration and bundling. A tiered Bundle Builder encouraged customers to mix and match multiple brushes with escalating discounts, while Buy X Get Y promotions connected hit products with complementary accessories. Adding a free gift incentive for orders over A$80 further enhanced perceived value, turning single-item purchases into complete, high-value hair care sets.
To drive multi-product purchases and increase AOV, Happy Hair Brush introduced strategic offers designed to reward exploration and bundling. A tiered Bundle Builder encouraged customers to mix and match multiple brushes with escalating discounts, while Buy X Get Y promotions connected hit products with complementary accessories. Adding a free gift incentive for orders over A$80 further enhanced perceived value, turning single-item purchases into complete, high-value hair care sets.
To drive multi-product purchases and increase AOV, Happy Hair Brush introduced strategic offers designed to reward exploration and bundling. A tiered Bundle Builder encouraged customers to mix and match multiple brushes with escalating discounts, while Buy X Get Y promotions connected hit products with complementary accessories. Adding a free gift incentive for orders over A$80 further enhanced perceived value, turning single-item purchases into complete, high-value hair care sets.
Free gift
Free gift
Free gift
Free gift
Bundle builder
Bundle builder
Bundle builder
Bundle builder
Buy X get Y
Buy X get Y
Buy X get Y
Buy X get Y
Result
29% increase in average order value
29% increase in average order value
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.