+13%
+13%
in AOV, +16% in CVR
in AOV, +16% in CVR
How JENNEN Shoes’ AOV was boosted by 13% and Conversions by 16% with Smart Incentives
How JENNEN Shoes’ AOV was boosted by 13% and Conversions by 16% with Smart Incentives
How JENNEN Shoes’ AOV was boosted by 13% and Conversions by 16% with Smart Incentives
Averaging a steady increase of+13% in average over value and +16% in conversion rate since going live with Upnova.
Averaging a steady increase of+13% in average over value and +16% in conversion rate since going live with Upnova.
About Brands
JENNEN Shoes is an Australian brand established in 2007 that specialises in stylish, height-increasing “elevator” shoes designed to add 4–10 cm of hidden lift without compromising on comfort or aesthetics.
JENNEN Shoes is an Australian brand established in 2007 that specialises in stylish, height-increasing “elevator” shoes designed to add 4–10 cm of hidden lift without compromising on comfort or aesthetics.
Problems
Despite strong brand recognition and a loyal customer base, JENNEN Shoes faced a challenge where over two-thirds of customers purchased only a single pair per transaction. This limited the store’s average order value and prevented customers from discovering complementary styles or accessories that could enhance their overall purchase experience.
Despite strong brand recognition and a loyal customer base, JENNEN Shoes faced a challenge where over two-thirds of customers purchased only a single pair per transaction. This limited the store’s average order value and prevented customers from discovering complementary styles or accessories that could enhance their overall purchase experience.
Our Approach
Driving Higher AOV Through Smart Incentives
Driving Higher AOV Through Smart Incentives
Driving Higher AOV Through Smart Incentives
To encourage multi-item purchases and lift the average order value, a Buy X Get Y offer was introduced, incentivizing customers to add additional pairs to their cart. In parallel, a Free Gift promotion was implemented for orders over A$230, designed to maintain high cart values and reward customers for larger purchases — effectively balancing conversion growth with revenue optimization.
To encourage multi-item purchases and lift the average order value, a Buy X Get Y offer was introduced, incentivizing customers to add additional pairs to their cart. In parallel, a Free Gift promotion was implemented for orders over A$230, designed to maintain high cart values and reward customers for larger purchases — effectively balancing conversion growth with revenue optimization.
To encourage multi-item purchases and lift the average order value, a Buy X Get Y offer was introduced, incentivizing customers to add additional pairs to their cart. In parallel, a Free Gift promotion was implemented for orders over A$230, designed to maintain high cart values and reward customers for larger purchases — effectively balancing conversion growth with revenue optimization.
Buy X Get Y
Buy X Get Y
Buy X Get Y
Buy X Get Y
Free Gift
Free Gift
Free Gift
Free Gift
Result
Averaging a steady increase of+13% in average over value and +16% in conversion rate since going live with Upnova.
Averaging a steady increase of+13% in average over value and +16% in conversion rate since going live with Upnova.
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.