+18%
+18%
AOV, +29% CVR
AOV, +29% CVR
18% increase in Average Order Value, +29% in Conversion Rate
18% increase in Average Order Value, +29% in Conversion Rate
18% increase in Average Order Value, +29% in Conversion Rate
About Brands
Just For Bruhz is a niche apparel brand delivering exclusive, branded clothing for members of the Omega Psi Phi Fraternity — offering premium pieces like chenille‐logo hoodies, dad hats and lounge sets tailored to “bruhz”. With a focus on bold Greek-letter styling and membership pride, it combines fraternity heritage with modern streetwear aesthetics.
Just For Bruhz is a niche apparel brand delivering exclusive, branded clothing for members of the Omega Psi Phi Fraternity — offering premium pieces like chenille‐logo hoodies, dad hats and lounge sets tailored to “bruhz”. With a focus on bold Greek-letter styling and membership pride, it combines fraternity heritage with modern streetwear aesthetics.
Problems
Difficulty setting up effective upsells/bundles - Just for bruhs had tried to set up bundles in their store but was having trouble getting them set up properly to increase average order value.
Difficulty setting up effective upsells/bundles - Just for bruhs had tried to set up bundles in their store but was having trouble getting them set up properly to increase average order value.
Our Approach
Driving Profitable Growth Through Smart Bundling
Driving Profitable Growth Through Smart Bundling
Driving Profitable Growth Through Smart Bundling
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items and save more as they buy more. Alongside this, a Free Gift offer for orders over $90 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items and save more as they buy more. Alongside this, a Free Gift offer for orders over $90 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
To motivate customers to purchase more than one item and increase overall order value, we introduced a Bundle Builder offer encouraging customers to mix items and save more as they buy more. Alongside this, a Free Gift offer for orders over $90 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
Bundle Builder
Bundle Builder
Bundle Builder
Bundle Builder
Free Gift with Purchase
Free Gift with Purchase
Free Gift with Purchase
Free Gift with Purchase
Result
18% increase in Average Order Value, +29% in Conversion Rate
18% increase in Average Order Value, +29% in Conversion Rate
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.