+22%
+22%
increase in average order value
increase in average order value
22% increase in average order value
22% increase in average order value
22% increase in average order value
About Brands
MyRivaaz is a women-owned jewellery brand rooted in Indian heritage, offering handcrafted statement pieces that blend traditional Kundan and Polki styling with modern global appeal. With a base in the US and a track record of serving 50,000+ customers, the brand champions craftsmanship, cultural storytelling and elevated occasion-wear accessible to a worldwide audience.
MyRivaaz is a women-owned jewellery brand rooted in Indian heritage, offering handcrafted statement pieces that blend traditional Kundan and Polki styling with modern global appeal. With a base in the US and a track record of serving 50,000+ customers, the brand champions craftsmanship, cultural storytelling and elevated occasion-wear accessible to a worldwide audience.
Problems
MyRivaaz was struggling with low AOV. Customers would come to the store, purchase one cheap item and leave, which lowered the profability.
MyRivaaz was struggling with low AOV. Customers would come to the store, purchase one cheap item and leave, which lowered the profability.
Our Approach
Turning Exploration Into Higher-Value Orders
Turning Exploration Into Higher-Value Orders
Turning Exploration Into Higher-Value Orders
To drive multi-product purchases and increase AOV, MyRivaaz introduced strategic offers designed to reward exploration and bundling. A tiered Bundle Builder encouraged customers to mix and match multiple brushes with escalating discounts. Adding a free gift incentive for orders over $180 further enhanced perceived value, turning single-item purchases into complete, high-value orders.
To drive multi-product purchases and increase AOV, MyRivaaz introduced strategic offers designed to reward exploration and bundling. A tiered Bundle Builder encouraged customers to mix and match multiple brushes with escalating discounts. Adding a free gift incentive for orders over $180 further enhanced perceived value, turning single-item purchases into complete, high-value orders.
To drive multi-product purchases and increase AOV, MyRivaaz introduced strategic offers designed to reward exploration and bundling. A tiered Bundle Builder encouraged customers to mix and match multiple brushes with escalating discounts. Adding a free gift incentive for orders over $180 further enhanced perceived value, turning single-item purchases into complete, high-value orders.
Free Gift
Free Gift
Free Gift
Free Gift
Bundle Builder
Bundle Builder
Bundle Builder
Bundle Builder
Result
22% increase in average order value
22% increase in average order value
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.