+14%
+14%
increase in average order value
increase in average order value
From clean choices to bigger baskets Nourished Life lifts AOV 14%
From clean choices to bigger baskets Nourished Life lifts AOV 14%
From clean choices to bigger baskets Nourished Life lifts AOV 14%
14% increase in average order value
14% increase in average order value
About Brands
Nourished Life is a family-run, values-driven destination for clean beauty, wellness, and lifestyle essentials, curating only products that meet their strict “Clean Criteria.” With a mission to make toxin-free living simple and accessible, the brand bridges ethics and everyday wellness through a carefully selected range that supports both people and the planet.
Nourished Life is a family-run, values-driven destination for clean beauty, wellness, and lifestyle essentials, curating only products that meet their strict “Clean Criteria.” With a mission to make toxin-free living simple and accessible, the brand bridges ethics and everyday wellness through a carefully selected range that supports both people and the planet.
Problems
Around 60% of Nourished Life customers were checking out with just one to three items per order, leaving room to grow overall basket size. While shoppers clearly valued the brand’s curated range of clean beauty and wellness products, many weren’t exploring beyond their core essentials. The challenge was to encourage customers to discover and add more to their carts—naturally and intuitively—without disrupting the simple, trust-driven experience that defines Nourished Life.
Around 60% of Nourished Life customers were checking out with just one to three items per order, leaving room to grow overall basket size. While shoppers clearly valued the brand’s curated range of clean beauty and wellness products, many weren’t exploring beyond their core essentials. The challenge was to encourage customers to discover and add more to their carts—naturally and intuitively—without disrupting the simple, trust-driven experience that defines Nourished Life.
Our Approach
Guiding Customers to More—Naturally
Guiding Customers to More—Naturally
Guiding Customers to More—Naturally
We started by refining the path to higher-value carts. Our team analysed Nourished Life’s shopping patterns and identified where customers were most engaged—and where they stopped short of adding more. With those insights, we introduced a tailored strategy that highlighted natural product pairings and encouraged gentle upsells across best-selling categories. Every touchpoint was designed to feel effortless and authentic to the brand’s clean, trustworthy ethos, guiding shoppers to discover more without ever feeling pushed.
We started by refining the path to higher-value carts. Our team analysed Nourished Life’s shopping patterns and identified where customers were most engaged—and where they stopped short of adding more. With those insights, we introduced a tailored strategy that highlighted natural product pairings and encouraged gentle upsells across best-selling categories. Every touchpoint was designed to feel effortless and authentic to the brand’s clean, trustworthy ethos, guiding shoppers to discover more without ever feeling pushed.
We started by refining the path to higher-value carts. Our team analysed Nourished Life’s shopping patterns and identified where customers were most engaged—and where they stopped short of adding more. With those insights, we introduced a tailored strategy that highlighted natural product pairings and encouraged gentle upsells across best-selling categories. Every touchpoint was designed to feel effortless and authentic to the brand’s clean, trustworthy ethos, guiding shoppers to discover more without ever feeling pushed.
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Result
Just weeks after launch, Nourished Life began seeing measurable growth across key metrics. Within three weeks, the average order value climbed 14%, while orders containing six items increased by nearly 10%. The new upsell experience encouraged customers to explore more of the range and build larger, more intentional carts—all while preserving the effortless, trustworthy shopping journey that defines the Nourished Life brand.
Just weeks after launch, Nourished Life began seeing measurable growth across key metrics. Within three weeks, the average order value climbed 14%, while orders containing six items increased by nearly 10%. The new upsell experience encouraged customers to explore more of the range and build larger, more intentional carts—all while preserving the effortless, trustworthy shopping journey that defines the Nourished Life brand.
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See how other merchants are using Upnova to
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How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.