+12%
+12%
AOV and +131% CVR
AOV and +131% CVR
Pen and Paces
Well designed shopping cart and offers resulted to +131% increase in CVR and +12% increase in AOV.
Well designed shopping cart and offers resulted to +131% increase in CVR and +12% increase in AOV.
About Brands
Pen & Paces is a runner-centric brand that crafts cheerful, carefully designed products — like custom race-bib kits, stickers and apparel — with the goal of adding a spark of joy during the toughest miles.
Pen & Paces is a runner-centric brand that crafts cheerful, carefully designed products — like custom race-bib kits, stickers and apparel — with the goal of adding a spark of joy during the toughest miles.
Problems
While Pen & Paces had a strong brand identity within the running community, many shoppers tended to place smaller orders consisting of just one or two low-value items. This limited both revenue potential and customer engagement, with noticeable drop-offs in cart value once customers reached a certain spending threshold. The brand needed a way to encourage larger purchases without disrupting the positive and joyful shopping experience that defines its identity.
While Pen & Paces had a strong brand identity within the running community, many shoppers tended to place smaller orders consisting of just one or two low-value items. This limited both revenue potential and customer engagement, with noticeable drop-offs in cart value once customers reached a certain spending threshold. The brand needed a way to encourage larger purchases without disrupting the positive and joyful shopping experience that defines its identity.
Our Approach
Turning Higher Order Values Into Conversion Wins
To overcome this challenge, Pen & Paces introduced a Free Gift incentive designed to reward customers for reaching higher order values and motivate them to add more products to their order. This approach aligned naturally with the brand’s upbeat personality — transforming larger purchases into moments of delight while strategically boosting both average order value (AOV) and overall conversion rate (CVR).
To overcome this challenge, Pen & Paces introduced a Free Gift incentive designed to reward customers for reaching higher order values and motivate them to add more products to their order. This approach aligned naturally with the brand’s upbeat personality — transforming larger purchases into moments of delight while strategically boosting both average order value (AOV) and overall conversion rate (CVR).
To overcome this challenge, Pen & Paces introduced a Free Gift incentive designed to reward customers for reaching higher order values and motivate them to add more products to their order. This approach aligned naturally with the brand’s upbeat personality — transforming larger purchases into moments of delight while strategically boosting both average order value (AOV) and overall conversion rate (CVR).
Free Gift
Free Gift
Free Gift
Result
Well designed shopping cart and offers resulted to +131% increase in CVR and +12% increase in AOV.
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See how other merchants are using Upnova to
drive consistent revenue gains.
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.