+69%
+69%
in Conversion Rate
in Conversion Rate
REDSPEC
REDSPEC
REDSPEC
About Brands
RedSpec is a performance-eyewear brand blending optical science with modern design, offering lenses engineered to filter disruptive blue-green light so you can stay sharp by day and recover by night. With plant-based bio-acetate frames and lab-grade CR-39 optics, the brand positions itself at the intersection of lifestyle, technology and circadian wellness.
RedSpec is a performance-eyewear brand blending optical science with modern design, offering lenses engineered to filter disruptive blue-green light so you can stay sharp by day and recover by night. With plant-based bio-acetate frames and lab-grade CR-39 optics, the brand positions itself at the intersection of lifestyle, technology and circadian wellness.
Problems
To drive multi-product purchases and increase AOV, Redspec implemented a deal where 2 pieces of eyewear would be come with a small discount. That resulted in customers strictly buying only 1 or 2 items, with no customers buying the 3rd item.
To drive multi-product purchases and increase AOV, Redspec implemented a deal where 2 pieces of eyewear would be come with a small discount. That resulted in customers strictly buying only 1 or 2 items, with no customers buying the 3rd item.
Our Approach
When Discounts Cap Customer Behavior
When Discounts Cap Customer Behavior
When Discounts Cap Customer Behavior
In an effort to boost multi-product purchases and raise average order value (AOV), Redspec introduced a promotion offering a small discount for purchasing two pairs of eyewear. However, this strategy unintentionally capped customer behavior—most buyers now purchase only one or two items, with virtually no orders including a third product.
In an effort to boost multi-product purchases and raise average order value (AOV), Redspec introduced a promotion offering a small discount for purchasing two pairs of eyewear. However, this strategy unintentionally capped customer behavior—most buyers now purchase only one or two items, with virtually no orders including a third product.
In an effort to boost multi-product purchases and raise average order value (AOV), Redspec introduced a promotion offering a small discount for purchasing two pairs of eyewear. However, this strategy unintentionally capped customer behavior—most buyers now purchase only one or two items, with virtually no orders including a third product.
Bundle Builder
Bundle Builder
Bundle Builder
Bundle Builder
Result
+69% in Conversion Rate
+69% in Conversion Rate
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.