+69%
+69%
in Conversion Rate
in Conversion Rate
REDSPEC
About Brands
RedSpec is a performance-eyewear brand blending optical science with modern design, offering lenses engineered to filter disruptive blue-green light so you can stay sharp by day and recover by night. With plant-based bio-acetate frames and lab-grade CR-39 optics, the brand positions itself at the intersection of lifestyle, technology and circadian wellness.
RedSpec is a performance-eyewear brand blending optical science with modern design, offering lenses engineered to filter disruptive blue-green light so you can stay sharp by day and recover by night. With plant-based bio-acetate frames and lab-grade CR-39 optics, the brand positions itself at the intersection of lifestyle, technology and circadian wellness.
Problems
To drive multi-product purchases and increase AOV, Redspec implemented a deal where 2 pieces of eyewear would be come with a small discount. That resulted in customers strictly buying only 1 or 2 items, with no customers buying the 3rd item.
To drive multi-product purchases and increase AOV, Redspec implemented a deal where 2 pieces of eyewear would be come with a small discount. That resulted in customers strictly buying only 1 or 2 items, with no customers buying the 3rd item.
Our Approach
When Discounts Cap Customer Behavior
In an effort to boost multi-product purchases and raise average order value (AOV), Redspec introduced a promotion offering a small discount for purchasing two pairs of eyewear. However, this strategy unintentionally capped customer behavior—most buyers now purchase only one or two items, with virtually no orders including a third product.
In an effort to boost multi-product purchases and raise average order value (AOV), Redspec introduced a promotion offering a small discount for purchasing two pairs of eyewear. However, this strategy unintentionally capped customer behavior—most buyers now purchase only one or two items, with virtually no orders including a third product.
In an effort to boost multi-product purchases and raise average order value (AOV), Redspec introduced a promotion offering a small discount for purchasing two pairs of eyewear. However, this strategy unintentionally capped customer behavior—most buyers now purchase only one or two items, with virtually no orders including a third product.
Bundle Builder
Bundle Builder
Bundle Builder
Result
+69% in Conversion Rate
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See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.