+25%
+25%
in AOV after 2 weeks
in AOV after 2 weeks
Luxury that shines brighter with a 25 percent lift in AOV
Luxury that shines brighter with a 25 percent lift in AOV
Luxury that shines brighter with a 25 percent lift in AOV
25% increase in average order value after 2 weeks
25% increase in average order value after 2 weeks
About Brands
SALLY SKOUFIS is a conscious modern-luxury jewellery brand born from the creative vision of artist-designer Sally Skoufis, offering bold, purpose-driven pieces crafted using ethically sourced stones, recycled metals and her signature embedded black diamond
SALLY SKOUFIS is a conscious modern-luxury jewellery brand born from the creative vision of artist-designer Sally Skoufis, offering bold, purpose-driven pieces crafted using ethically sourced stones, recycled metals and her signature embedded black diamond
Problems
Over 70% of Sally Skoufis customers were checking out with just one item in their cart, leaving untapped potential in a catalog built around layering and complementary designs. The brand’s challenge was clear—find a way to encourage customers to discover and purchase multiple pieces without disrupting the premium, minimalist shopping experience that defines Sally Skoufis.
Over 70% of Sally Skoufis customers were checking out with just one item in their cart, leaving untapped potential in a catalog built around layering and complementary designs. The brand’s challenge was clear—find a way to encourage customers to discover and purchase multiple pieces without disrupting the premium, minimalist shopping experience that defines Sally Skoufis.
Our Approach
Turning Best-Sellers Into Elevated Bundles
Turning Best-Sellers Into Elevated Bundles
Turning Best-Sellers Into Elevated Bundles
We started by strengthening the customer journey. After analysing how shoppers explored Sally Skoufis’ collections, we discovered that one best-selling category captured most attention—but rarely led to additional purchases. With that insight, we designed a refined Buy X Get Y experience centered on those coveted pieces, encouraging customers to mix, match, and layer their jewelry. The result was a seamless, elevated path to higher-value carts that felt every bit as luxurious as the brand itself.
We started by strengthening the customer journey. After analysing how shoppers explored Sally Skoufis’ collections, we discovered that one best-selling category captured most attention—but rarely led to additional purchases. With that insight, we designed a refined Buy X Get Y experience centered on those coveted pieces, encouraging customers to mix, match, and layer their jewelry. The result was a seamless, elevated path to higher-value carts that felt every bit as luxurious as the brand itself.
We started by strengthening the customer journey. After analysing how shoppers explored Sally Skoufis’ collections, we discovered that one best-selling category captured most attention—but rarely led to additional purchases. With that insight, we designed a refined Buy X Get Y experience centered on those coveted pieces, encouraging customers to mix, match, and layer their jewelry. The result was a seamless, elevated path to higher-value carts that felt every bit as luxurious as the brand itself.
Buy X, Get Y
Buy X, Get Y
Buy X, Get Y
Buy X, Get Y
Free gift
Free gift
Free gift
Free gift
Result
Sally Skoufis experienced a strong performance boost almost immediately after launch. Within just two weeks, the average order value jumped 25% as more customers embraced multi-piece purchases from the brand’s best-selling collection. Conversion rates also rose by over 20% during the same period, showing that the new upsell experience not only encouraged larger carts but also inspired more shoppers to complete their purchases. The approach feels seamless and natural, enhancing the brand’s modern-luxury shopping experience while driving meaningful growth.
Sally Skoufis experienced a strong performance boost almost immediately after launch. Within just two weeks, the average order value jumped 25% as more customers embraced multi-piece purchases from the brand’s best-selling collection. Conversion rates also rose by over 20% during the same period, showing that the new upsell experience not only encouraged larger carts but also inspired more shoppers to complete their purchases. The approach feels seamless and natural, enhancing the brand’s modern-luxury shopping experience while driving meaningful growth.
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.