+15%
+15%
increase in average order value
increase in average order value
Tactical Medicine lifts AOV 15% with trauma-ready IFAK bundles
Tactical Medicine lifts AOV 15% with trauma-ready IFAK bundles
Tactical Medicine lifts AOV 15% with trauma-ready IFAK bundles
15% increase in average order value
15% increase in average order value



About Brands
Tactical Medicine delivers mission-ready tactical medical gear and training rooted in battlefield-hardened expertise and industry-leading standards. With a focus on high-quality trauma kits, first‐responder solutions and no-fluff pricing, the brand empowers professionals and prepared civilians alike to act confidently when it matters most.
Tactical Medicine delivers mission-ready tactical medical gear and training rooted in battlefield-hardened expertise and industry-leading standards. With a focus on high-quality trauma kits, first‐responder solutions and no-fluff pricing, the brand empowers professionals and prepared civilians alike to act confidently when it matters most.






Problems
Tactical Medicine was seeking solutions to boost their average order value, implement effective upsell features to replace their old ineffective ones and leverage specialized marketing/optimization expertise.
Tactical Medicine was seeking solutions to boost their average order value, implement effective upsell features to replace their old ineffective ones and leverage specialized marketing/optimization expertise.
Our Approach
Driving Preparedness Through Smarter Bundling
Driving Preparedness Through Smarter Bundling
Driving Preparedness Through Smarter Bundling
We began by examining Tactical Medicine’s store data to identify key purchase patterns and opportunities for AOV-boosting upsells. From these insights, we built a strategy focused on practicality and customer value. Upnova implemented a custom bundle builder for IFAK kits, introduced a free gift offer, and added multiple product volume discounts—all designed to make upselling effortless and relevant. Our team was able to enhance the shopping experience, encouraging customers to stock up while reinforcing Tactical Medicine’s mission of preparedness and reliability.
We began by examining Tactical Medicine’s store data to identify key purchase patterns and opportunities for AOV-boosting upsells. From these insights, we built a strategy focused on practicality and customer value. Upnova implemented a custom bundle builder for IFAK kits, introduced a free gift offer, and added multiple product volume discounts—all designed to make upselling effortless and relevant. Our team was able to enhance the shopping experience, encouraging customers to stock up while reinforcing Tactical Medicine’s mission of preparedness and reliability.
We began by examining Tactical Medicine’s store data to identify key purchase patterns and opportunities for AOV-boosting upsells. From these insights, we built a strategy focused on practicality and customer value. Upnova implemented a custom bundle builder for IFAK kits, introduced a free gift offer, and added multiple product volume discounts—all designed to make upselling effortless and relevant. Our team was able to enhance the shopping experience, encouraging customers to stock up while reinforcing Tactical Medicine’s mission of preparedness and reliability.
Free Gift
Free Gift
Free Gift
Free Gift
Bundle builder
Bundle builder
Bundle builder
Bundle builder
Product volume
Product volume
Product volume
Product volume
Result
15% increase in average order value
15% increase in average order value
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.

How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.

How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.

How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.

How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.




