+17%
+17%
increase in average order value
increase in average order value
Smart bundles pour in a 17% lift in average order value.
About Brands
The Booze Outlet is a premium online retailer offering a curated range of wines, whiskies, and craft spirits. Known for its accessible prices and expert selections, the brand caters to enthusiasts who value quality, variety, and a smooth online buying experience.
The Booze Outlet is a premium online retailer offering a curated range of wines, whiskies, and craft spirits. Known for its accessible prices and expert selections, the brand caters to enthusiasts who value quality, variety, and a smooth online buying experience.
Problems
With rising acquisition costs, The Booze Outlet needed to make each customer visit more profitable. While the store attracted steady traffic and loyal buyers, most customers purchased only a few items at a time. The challenge was to encourage larger orders without compromising the ease and enjoyment of the shopping experience that customers already loved.
With rising acquisition costs, The Booze Outlet needed to make each customer visit more profitable. While the store attracted steady traffic and loyal buyers, most customers purchased only a few items at a time. The challenge was to encourage larger orders without compromising the ease and enjoyment of the shopping experience that customers already loved.
Our Approach
Turning High Interest Into Higher-Value Orders
Through data analysis, we identified two key categories — wine and whiskey — where customers showed high interest but low multi-item purchasing behavior. We introduced tailored bundle builders within each, making it effortless for shoppers to mix, match, and stock up on their favorites. The experience was designed to feel organic and rewarding, helping customers discover more while supporting the brand’s goal of increasing profitability.
Through data analysis, we identified two key categories — wine and whiskey — where customers showed high interest but low multi-item purchasing behavior. We introduced tailored bundle builders within each, making it effortless for shoppers to mix, match, and stock up on their favorites. The experience was designed to feel organic and rewarding, helping customers discover more while supporting the brand’s goal of increasing profitability.
Through data analysis, we identified two key categories — wine and whiskey — where customers showed high interest but low multi-item purchasing behavior. We introduced tailored bundle builders within each, making it effortless for shoppers to mix, match, and stock up on their favorites. The experience was designed to feel organic and rewarding, helping customers discover more while supporting the brand’s goal of increasing profitability.
Bundle Builder
Bundle Builder
Bundle Builder
Result
The new bundle experiences quickly began to pay off. Average order value increased by 17% as more customers embraced multi-item purchases across both wine and whiskey collections. The updated shopping flow not only lifted revenue per customer but also strengthened The Booze Outlet’s ability to grow sustainably in a competitive, high-cost market.
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.