+36%
+36%
CVR
CVR
Through enhanced offer and shopping cart design, The Paws Room achieved a remarkable 36% increase in conversion rate.
Through enhanced offer and shopping cart design, The Paws Room achieved a remarkable 36% increase in conversion rate.
Through enhanced offer and shopping cart design, The Paws Room achieved a remarkable 36% increase in conversion rate.



About Brands
The Paws Room is an Australian-owned pet-furniture brand that designs stylish, high-quality wooden crates, pens and beds that blend seamlessly into modern homes.
The Paws Room is an Australian-owned pet-furniture brand that designs stylish, high-quality wooden crates, pens and beds that blend seamlessly into modern homes.






Problems
Most customers purchased only the main dog crate, leaving complementary accessories largely overlooked. This behavior reduced the opportunity to showcase The Paws Room’s full product range. The brand needed to encourage customers to see accessories as essential additions rather than optional extras.
Most customers purchased only the main dog crate, leaving complementary accessories largely overlooked. This behavior reduced the opportunity to showcase The Paws Room’s full product range. The brand needed to encourage customers to see accessories as essential additions rather than optional extras.
Our Approach
Guiding Customers to a Complete Setup
Guiding Customers to a Complete Setup
Guiding Customers to a Complete Setup
The solution focused on promoting accessory bundles and improving the customer journey to highlight product compatibility. By integrating accessory recommendations directly within the shopping flow, customers were guided to complete their crate setup effortlessly. This created a more cohesive and higher-value shopping experience.
The solution focused on promoting accessory bundles and improving the customer journey to highlight product compatibility. By integrating accessory recommendations directly within the shopping flow, customers were guided to complete their crate setup effortlessly. This created a more cohesive and higher-value shopping experience.
The solution focused on promoting accessory bundles and improving the customer journey to highlight product compatibility. By integrating accessory recommendations directly within the shopping flow, customers were guided to complete their crate setup effortlessly. This created a more cohesive and higher-value shopping experience.
Buy X Get Y
Buy X Get Y
Buy X Get Y
Buy X Get Y
Bundle Builder
Bundle Builder
Bundle Builder
Bundle Builder
Result
Through enhanced offer and shopping cart design, The Paws Room achieved a remarkable 36% increase in conversion rate.
Through enhanced offer and shopping cart design, The Paws Room achieved a remarkable 36% increase in conversion rate.
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.

How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.

How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.

How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.

How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.




