+36%

+36%

CVR

CVR

Through enhanced offer and shopping cart design, The Paws Room achieved a remarkable 36% increase in conversion rate.

About Brands

The Paws Room is an Australian-owned pet-furniture brand that designs stylish, high-quality wooden crates, pens and beds that blend seamlessly into modern homes.

The Paws Room is an Australian-owned pet-furniture brand that designs stylish, high-quality wooden crates, pens and beds that blend seamlessly into modern homes.

Problems

Most customers purchased only the main dog crate, leaving complementary accessories largely overlooked. This behavior reduced the opportunity to showcase The Paws Room’s full product range. The brand needed to encourage customers to see accessories as essential additions rather than optional extras.

Most customers purchased only the main dog crate, leaving complementary accessories largely overlooked. This behavior reduced the opportunity to showcase The Paws Room’s full product range. The brand needed to encourage customers to see accessories as essential additions rather than optional extras.

Our Approach

Guiding Customers to a Complete Setup

The solution focused on promoting accessory bundles and improving the customer journey to highlight product compatibility. By integrating accessory recommendations directly within the shopping flow, customers were guided to complete their crate setup effortlessly. This created a more cohesive and higher-value shopping experience.

The solution focused on promoting accessory bundles and improving the customer journey to highlight product compatibility. By integrating accessory recommendations directly within the shopping flow, customers were guided to complete their crate setup effortlessly. This created a more cohesive and higher-value shopping experience.

The solution focused on promoting accessory bundles and improving the customer journey to highlight product compatibility. By integrating accessory recommendations directly within the shopping flow, customers were guided to complete their crate setup effortlessly. This created a more cohesive and higher-value shopping experience.

Buy X Get Y

Buy X Get Y

Buy X Get Y

Bundle Builder

Bundle Builder

Bundle Builder

Result

Through enhanced offer and shopping cart design, The Paws Room achieved a remarkable 36% increase in conversion rate.

After 3 days, your AOV will grow. Or you don’t pay

NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)

After 3 days, your AOV will grow. Or you don’t pay

NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)

After 3 days, your AOV will grow. Or you don’t pay

Every day you wait is another day of small carts and

expensive ads. Let’s fix your AOV this week.

We design, build, and launch a custom upsell strategy that boosts your Average Order Value (AOV) instantly. Zero coding required.

© 2025 Upnova+ All rights reserved.

We design, build, and launch a custom upsell strategy that boosts your

Average Order Value (AOV) instantly. Zero coding required.

© 2025 Upnova+ All rights reserved.

We design, build, and launch a custom upsell strategy that boosts your

Average Order Value (AOV) instantly. Zero coding required.

© 2025 Upnova+ All rights reserved.