+14%
+14%
Increased AOV
Increased AOV
Increased AOV by +14%.
Increased AOV by +14%.
Increased AOV by +14%.
About Brands
Yumi Kim is a vibrant women’s fashion label founded by designer Kim Phan and celebrated for its bold, exclusive floral prints and playful blending of downtown New York energy with California ease. With a commitment to mindful production—limited runs, fewer wasteful styles, and timeless pieces—the brand crafts feminine, colorful garments meant to accompany life’s adventures.
Yumi Kim is a vibrant women’s fashion label founded by designer Kim Phan and celebrated for its bold, exclusive floral prints and playful blending of downtown New York energy with California ease. With a commitment to mindful production—limited runs, fewer wasteful styles, and timeless pieces—the brand crafts feminine, colorful garments meant to accompany life’s adventures.
Problems
Despite its strong brand identity and devoted following, Yumi Kim faced a challenge where the majority of customers purchased only one item per transaction. This limited the brand’s average order value and reduced opportunities for shoppers to explore coordinating pieces, accessories, and collections that could elevate their wardrobe experience.
Despite its strong brand identity and devoted following, Yumi Kim faced a challenge where the majority of customers purchased only one item per transaction. This limited the brand’s average order value and reduced opportunities for shoppers to explore coordinating pieces, accessories, and collections that could elevate their wardrobe experience.
Our Approach
Driving Profitable Growth Through Layered Incentives
Driving Profitable Growth Through Layered Incentives
Driving Profitable Growth Through Layered Incentives
To motivate customers to purchase more than one item and increase overall order value, we introduced a Buy X Get Y offer encouraging customers to add complementary products to their cart. Alongside this, a Free Gift offer for orders over $360 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
To motivate customers to purchase more than one item and increase overall order value, we introduced a Buy X Get Y offer encouraging customers to add complementary products to their cart. Alongside this, a Free Gift offer for orders over $360 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
To motivate customers to purchase more than one item and increase overall order value, we introduced a Buy X Get Y offer encouraging customers to add complementary products to their cart. Alongside this, a Free Gift offer for orders over $360 was launched to reward larger purchases and sustain high cart values—driving both multi-item engagement and profitable gowth in revenue and AOV.
Buy X Get Y
Buy X Get Y
Buy X Get Y
Buy X Get Y
Free Gift
Free Gift
Free Gift
Free Gift
Result
Increased AOV by +14%.
Increased AOV by +14%.
Explore More Case Studies
Explore More Case Studies
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.
How Much Revenue Did
You Miss Out On Today?
Every day you wait is another day of small carts and expensive ads. Let’s fix your AOV this week.