+13%
+13%
AOV, +12% CVR
AOV, +12% CVR
13% increase in average order value, 12% increase in Conversion Rate
About Brands
Zipster Baby blends ultra-soft, 95% bamboo fabric with clever two-way zippers, creating baby and children’s clothing that merges everyday practicality with sustainable comfort. Founded to offer families timeless essentials that feel premium yet wearable, the brand prioritises skin-friendly materials, thoughtful design and a global parent-approved reputation.
Zipster Baby blends ultra-soft, 95% bamboo fabric with clever two-way zippers, creating baby and children’s clothing that merges everyday practicality with sustainable comfort. Founded to offer families timeless essentials that feel premium yet wearable, the brand prioritises skin-friendly materials, thoughtful design and a global parent-approved reputation.
Problems
To drive multi-product purchases and increase AOV, Zipster introduced strategic offers designed to reward exploration and bundling. After building the bundling discount rule, Zipster didn’t have an efficient way to promote it. This resulted in a situation where the bundling discount rule only ran as an automatic discount. Customers weren’t aware of it and received discounts without actually when they weren’t even pursuing them.
To drive multi-product purchases and increase AOV, Zipster introduced strategic offers designed to reward exploration and bundling. After building the bundling discount rule, Zipster didn’t have an efficient way to promote it. This resulted in a situation where the bundling discount rule only ran as an automatic discount. Customers weren’t aware of it and received discounts without actually when they weren’t even pursuing them.
Our Approach
Visual Bundling That Drove a 13% Lift in AOV
A tiered Bundle Builder encouraged customers to mix and match multiple pyjamas with escalating discounts. A PDP widget and progress bar in the cart visualizing the bundle builder option resulted in a 13% increase in AOV.
A tiered Bundle Builder encouraged customers to mix and match multiple pyjamas with escalating discounts. A PDP widget and progress bar in the cart visualizing the bundle builder option resulted in a 13% increase in AOV.
A tiered Bundle Builder encouraged customers to mix and match multiple pyjamas with escalating discounts. A PDP widget and progress bar in the cart visualizing the bundle builder option resulted in a 13% increase in AOV.
Bundle Builder
Bundle Builder
Bundle Builder
Result
13% increase in average order value, 12% increase in Conversion Rate
Explore More Case Studies
See how other merchants are using Upnova to
drive consistent revenue gains.
See how other merchants are using Upnova to
drive consistent revenue gains.
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
NO RESULTS? NO PROBLEM!
If your AOV doesn't GROW within 14 days, we'll refund EVERY PENNY. (But with a 97.3% success rate, we're not worried!)
After 3 days, your AOV will grow. Or you don’t pay
Every day you wait is another day of small carts and
expensive ads. Let’s fix your AOV this week.