A/B TESTING

Test two offers. Keep the winner.

Stop guessing which upsell drives more revenue. Split your traffic, measure real orders and AOV per variant, then confirm the winner with one click.

Two Upnova cart drawers side by side showing a free gift offer A/B test - Control without free gift vs Treatment with a Free CAP cross-sell

Best practice advice won't tell you what works for your store

Every article says the same thing. Free gifts beat discounts. Bundle builders lift AOV. Buy X Get Y is a proven converter.

The problem is that none of it is specific to your catalog, your price points, or your customers. A Free Gift that drives huge lift for a skincare brand might underperform against a Bundle Builder for a fashion store. The variables that matter are yours alone.

Generic advice gets you started. Real store data gets you ahead.

Upnova dashboard: Create Experiment form with Control and Treatment variant cards, each assigned a live offer
Experiment setup

Assign any offer to each variant, no limits

Name your experiment, define Control and Treatment variants, and attach a live Upnova offer to each. Free Gift, Bundle Builder, Buy X Get Y, Product Volume, Order Volume, or a widget. Any offer type works. Mix and match across variants to test what you actually want to know.
  • All Upnova offer types supported
  • Auto-splits traffic 50/50 at activation
  • Each shopper sees one consistent offer per session
Experiments dashboard showing orders and AOV per variant: Control 142 orders / $87.40 AOV vs Treatment 189 orders / $103.20 AOV, Treatment highlighted as winning
Live results

See orders and AOV broken down by variant

The experiments dashboard shows orders and average order value for each variant separately. Not aggregate site numbers that blur what's actually happening. Each variant's real contribution to revenue, side by side.

Complete experiment modal: select winning variant, confirm winner, losing offers archived automatically
Winner confirmation

Pick the winner. Upnova handles the cleanup.

When you have enough data, select the winning variant. Upnova archives the losing variant's offers automatically and keeps the winner running. No manual work. No leftover draft offers cluttering your dashboard.
  • Losing variant offers archived automatically
  • Winner stays live with zero reconfiguration
  • Experiment marked complete in your dashboard
Offer type picker: Free Gift, Bundle Builder, Buy X Get Y, Order Volume, Product Volume, Widget. Free Gift selected with green highlight
Offer coverage

Every offer type you already use, in a test

Experiments aren't a separate tool. They sit on top of your existing Upnova offers. If you can build an offer in Upnova, you can put it in an experiment. No rebuilding, no duplicate setup. Just assign what you already have.

Merchants are already seeing the results

Play

Dr. Lee Know

Founder of Cannanda

Asked Thursday for implementation, live Monday. No other company has that level of service.

$89 → $130 AOV
Such a great app - it increased my AOV from $89 to $130.
Heritage RingShopify App Store
Play

JENNEN Shoes

jennenshoes.com.au

+13% average order value and +16% conversion with cart offers that still feel on-brand.

+40% AOV
Amazing app, and amazing team. Increased our AOV by about 40% within 30 days.
RedSpecShopify App Store
Play

Talal Kaakani

Co-founder

37% increase in AOV. They thought about every little detail

+143% AOV
They built everything for us. Two weeks later our average order value went up by 143%.
Club Seven MenswearShopify App Store
Play

Tessa Cheek

10% increase in AOV. 30% increase in gross sales

+25% AOV
We're consistently up 25% in AOV with every order since downloading the app.
PhybaShopify App Store
Play

Dan Baird

CEO

10% increase in AOV after 7 days. 50% increase after 4 months.

+16% AOV
We immediately saw a 16% increase in AOV after week one, and the team is incredible.
DeemedFitShopify App Store
Play

Kristina Braly

CEO

30% increase in AOV. Upnova pays for itself within the first sale

+30% cart size
We saw a 30% increase in cart size this Black Friday which I attribute to this app.
Devon + LangShopify App Store
Play

Robert Sikes

Founder of Keto Brick

Super slick, super streamlined, and I have no doubt it's improved total cart value and average order quantity.

+30% conversions
Our average order value has been going up every month. We've seen a 30% boost in conversions.
DailySaleShopify App Store
Play

Tyler McComb

CEO

We see 30% increase in average order value cart size

AOV + CVR lift
We've seen a huge increase in our AOV and conversion rate. Great support from the team.
Camile & StoneShopify App Store
Play

Jake Kissick

CEO

6.5% Conversion Rate + 10% more AOV and credit a ton of that to upnova.

3-month AOV lift
Our AOV increased with using this app, and has maintained its level across the past 3 months.
ZipsterShopify App Store
Play

James Higgins

Founder of Ethical Bedding

15% boost in AOV across whole product range

AOV + revenue
It's been a crucial part of our business to boost AOV and drive more revenue to the shop.
Local LaundryShopify App Store
Play

Chris Loverseed

Owner

It's one of the few apps that my ROI has been very clear

Cart AOV uplift
The best support and seriously underrated. We've already seen an uplift in cart AOV.
GrowGrowsShopify App Store
Play

Isaac Lewis

Director of Sales

It's really good to add extra revenue to the bottom line

Revenue + AOV
It's been a great way for us to add incremental revenue and improve our AOV.
A Man & His CaveShopify App Store
Play

Bonnie

Founder of Basics by B

Our conversion rate is up higher than it was before

Monthly AOV growth
We've seen our AOV grow consistently month after month. Significantly boosted our revenue at checkout.
CuppingsShopify App Store
Play

Thomas Fischetti

CEO

It's been HUGE for boosting our AOV

AOV up monthly
Moved from One Click Upsell to Upnova. Our AOV has gone up considerably month over month.
NadsShopify App Store
Play

Dustin Paisley

Co-founder

You're missing out if you're not on upnova

AOV lift
Excellent app that really drives the AOV. Very pleased with the increase in units and AOV.
Delilah HomeShopify App Store

Every month without a test is a month you're leaving lift on the table.

You already have the traffic. The offers are already built. Running two of them at the same time costs nothing extra. The only thing missing is the data to know which one to scale.

That's the test you haven't run yet.

Also in Upnova

Upnova also lets you A/B test the cart drawer itself - layout, design, trust signals, and more. Both experiment types run independently and can run at the same time.

Learn about Cart Experiments
A/B Testing

Run your first experiment today.

Start free. No developer needed.

Create an experiment, assign offers to each variant, and let your live traffic decide. The store data tells you which offer wins. You keep it running.

No commitment. Cancel anytime.

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FAQ
Common questions before you start
Still have questions?
Email us at [email protected]