Helping shavers discover the rest of the ritual

Barrister and Mann is a premium grooming house that blends old-world craftsmanship with a modern sensibility. They are known for richly scented shaving soaps, aftershaves, and fragrances that turn an ordinary shave into something closer to ritual.

The catalogue ran deep, but most baskets stayed shallow. Around seventy percent of orders held just one to three items, with shoppers often stopping after their first pick. Customers clearly loved the products; they simply were not discovering the rest of the range at the moment it mattered.

We started with the data. Our team studied Barrister and Mann’s purchase behaviour to see where shoppers were most likely to add another product, and where they slipped away before checkout. Upnova designs, builds, and operates the live offer flows; Barrister and Mann approves what ships, and we tune the pairings, thresholds, and copy together so every offer stays on brand.

From there we built two flows that work hand in hand. A bundle builder invites shoppers to mix and match across the range, so reaching for the next soap or aftershave feels like completing a set rather than adding a line item. And a free gift unlocks once the basket crosses a brand-set threshold, rewarding a fuller order with something that reads as a thank-you instead of a hard sell.

Bundle builder​

Shoppers mix and match across soaps, aftershaves, and fragrances, and the saving grows as the set fills out, so building a bigger order feels like a choice rather than a prompt.

Free gift​

Once the basket crosses a brand-set threshold, a free gift appears in the cart, rewarding the larger order with a thank-you that fits the brand’s unhurried tone.

After the two flows went live, average order value climbed +22%. Orders that once stopped at a single soap now travel with an aftershave, a fragrance, or the next scent worth trying.

Nothing about the storefront started shouting. The offers stay quiet and considered, matching the unhurried, crafted feel that defines the brand, so a fuller basket still feels like a better shave rather than a harder sell.