One cart running every promo, and a checkout that finally feels smooth

Cannanda built its name on a single ingredient most wellness brands had never heard of: beta-caryophyllene, a food-grade terpene that supports the body’s endocannabinoid system with zero THC and zero CBD. Founder Dr. Lee Know, a licensed naturopathic doctor, formulated the line to work for people and for their dogs, which means the catalog covers two genuinely different shopping missions under one roof.

Every promotion Cannanda ran still had to live somewhere, and running gifts, bundles, and targeted offers as separate one-off setups made the cart feel disconnected from the rest of the storefront. The team wanted every promo running through the cart itself, so a shopper never has to leave checkout to find the deal, and the experience of actually buying stays as considered as the products themselves.

Upnova designs, builds, and operates the Cannanda cart end to end: Cannanda approves what ships, and we tune it together from there. Three promo mechanics now run inside the cart instead of as separate, bolted-on tools.

A free gift is not open to every shopper by default. It only unlocks through a specific link or discount code, so Cannanda can run the promo for one targeted audience at a time, an email segment, a specific ad campaign, an influencer’s followers, without exposing the same gift storewide.

A bundle builder lets shoppers assemble their own combination on the spot, with savings that grow as they add more, rather than choosing only from Cannanda’s existing fixed bundles, so a shopper who wants one flavour for themselves and a Dog-Ease product for their dog can build exactly that instead of picking the closest pre-set option.

A targeted buy-X-get-Y offer stays scoped to specific products, so a qualifying purchase unlocks its own reward without discounting the whole catalog.

What Cannanda keeps calling out is how closely the Upnova team works with them on the details, running every promo through the same cart instead of a patchwork of separate tools, so checkout itself feels smoother regardless of which offer a shopper triggers.

Every promotion Cannanda runs, gift, bundle, or targeted offer, now lives in one place: the cart itself. Shoppers see the right nudge at the right moment without leaving checkout, and the team no longer manages separate one-off setups for each promo they want to run.

Results are being tracked and will be added here once available.