Custom-fit menswear, and a cart that sells the next step

Stantt makes shirts that actually fit. Three measurements. One of 150+ sizes. No tailoring needed.

Their customers love the product. Nordstrom carries them. Reviews are glowing.

But the cart had a problem.

Stantt ran a deal: 25% off when you spend $300+. Most shoppers never saw it. They added one shirt, checked out, and left money on the table. The discount was a secret until the very end.

Stantt had a question: what if shoppers could see the deal working while they shopped?

They set up the test inside Upnova, using the built-in A/B testing tool. No code. No developer. Just a toggle.

• Half of shoppers saw the store with price preview
• Half saw the same store without it
• Same products. Same prices. Same deal.

The only difference? One group could see the savings before they bought.

Here’s what price preview does:

• On collection pages, the discounted price shows in orange next to the old price
• In the cart, a progress bar tracks how close you are to the 25% off
• Every upsell shows the new price before you add it

No guessing. No math. No surprises at checkout.

The results came fast.

The shoppers who saw the price preview:

• Converted +32% better
• Spent +27% more per visit

Same store. Same deal. The only change was showing the price earlier.

Think about that. No new discount. No bigger banner. Just letting people see the savings before they decide.