Buy X Get Y offers explained
Reward customers who buy a specific product with an automatic discount on another.
What this lesson covers
A Buy X Get Y offer applies a discount on product Y when product X is in the cart. For example: buy the main product and get 20% off a matching accessory. The discount triggers automatically at checkout.
This is the go-to offer for cross-selling complementary products. It rewards customers for pairing items together without making them hunt for a discount code.
When to use Buy X Get Y
- You have clear product pairings (e.g. a device and its case, a supplement and a shaker, shoes and socks).
- You want to increase the attach rate of a specific complementary product.
- You have a hero product that most customers buy and want to introduce them to adjacent SKUs.
Start with your top-selling product as “X” and your highest-margin complementary product as “Y.” The hero product drives volume; the complementary product benefits from the association.
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