Bundle builder: Mix & Match upsells explained
Let customers pick their own combination and apply a discount automatically at checkout.
What this lesson covers
The Bundle Builder lets customers assemble their own bundle from a curated product catalogue. You choose which products are available, set a bundle size (e.g. pick any 3), and apply an automatic percentage or fixed discount when the bundle is complete.
It is the highest-AOV offer type in Upnova and works especially well for brands with a broad catalogue in a single category: supplements, skincare, snacks, apparel accessories, and similar.
When to use Bundle Builder
- You have 6 or more products that complement each other.
- Customers regularly buy more than one SKU per order.
- You want to shift volume across your catalogue without running a sitewide sale.
- You sell products that make natural “starter kits” or “routines.”
Bundle Builder requires the Upnova widget to be installed on your storefront. The setup walkthrough in the video covers this step.
Want help choosing which products to put in your bundle?
Book a free strategy call and we'll look at your catalogue and tell you the bundle configuration most likely to convert.