Order volume discounts explained
Automatically reward customers the more they spend. No codes, no friction.
What this lesson covers
An order volume offer applies a tiered discount based on the total cart value. For example: spend $75 and get 10% off, spend $100 and get 15% off. The discount applies automatically. No code entry, no friction.
It is one of the simplest offers to launch and works across virtually every niche.
When to use Order Volume
- You want to increase AOV without tying the incentive to a specific product.
- Your average order value is close to a natural “threshold” (customers would add one more item to hit a target).
- You want to run a promotion that feels like a reward, not a discount code.
The best threshold is 10–20% above your current average order value. If you’re not sure what that is, open Shopify Sidekick and ask: “What is my average order value over the last 30 days?”
Not sure what discount percentage to offer?
Book a free strategy call. We'll look at your margins and order data and tell you the exact tier setup that maximises AOV without hurting profit.